0. Executive Summary
1786975362_aa361fdadae233120f00.jpg
AI Generated Image ©Markethub.org

Judgment axis

Key judgment

Item IdentityThe representative domestic Plant Entity for No. 183 is set as Lycium chinense Mill. of the Solanaceae family. It is an accepted species in Kew. ( Plants of the World Online )
International similar speciesLycium barbarum L. is also a separately accepted species and is widely distributed in international goji raw materials, so be sure to verify the species. ( Plants of the World Online )
Key roleIt is a representative domestic specialty fruit crop that is converted into fresh fruit, dried fruit, tea, powder, extract, and concentrated food products.
Harvesting principleRecord the variety, fruit maturity, harvest date, and purpose (fresh/dry/processing) in the Lot.
Product separationSeparate into Fresh Fruit → Dried Fruit → Powder/Tea or Fresh Fruit → Juice/Puree/Extract/Concentrate → Finished Product.
Leaf separationGoji berry leaves are separated from Fruit Products as separate research exists regarding their use as a processing ingredient. ( Nongsaroo )
Domestic main production areaChungcheongnam-do was introduced as the largest production area, accounting for 72.5% of the national goji berry cultivation area and 81% of the national production volume for 2026, based on the Rural Development Administration's regional news . The data presented Chungnam's cultivation area as 103 ha and its production volume as 382 tons . ( Rural Development Administration )
Variety industryThe Chungnam Goji Berry Research Institute announced in its 2026 official data that it has preserved 150 genetic resources , including the Cheongyang native variety, and developed and distributed a total of 26 new varieties , including 'Hwasu', 'Cheonggam', and 'Cheongsun' . ( Rural Development Administration )
Geographical IndicationCheongyang Goji berries and Jindo Goji berries have an official history of being managed as registered Geographical Indication specialty products. ( Korea )
Supply and demand riskThe key factors are anthracnose and gall mites, salt accumulation in greenhouse cultivation, harvesting labor, mixing of varieties and species, fresh fruit freshness, drying variations, microorganisms and pesticide residues, and mixing of imported origins and lots.
Operating PrinciplesConnect Species–Cultivar–Farm–Fruit Lot–Fresh/Dried/Processed Lot–Certificate–Buyer RFQ.
Final goalIt is the establishment of supply chain intelligence that connects domestic producers, local specialties, processing companies, and buyers, extending to recurring procurement data.
1. Plant Identity & Product Master

Basic fields

detail

Korean nameGoji berries
English nameGoji Berry / Chinese Wolfberry
Representative scientific nameLycium chinense Mill.
Major international similar speciesLycium barbarum L.
classificationSolanaceae → Lycium → L. chinense
Edible partsMainly fruit
Separate management areaLeaves, root bark, stems, etc. are managed separately from the Fruit Product.
Major harvesting stagesMature fruit suitable for fresh, drying, and processing purposes
Basic product formFresh Fruit·Dried Fruit·Powder·Tea·Extract·Concentrate
Basic processing stageHarvesting → Sorting → Washing → Drying/Grinding or Juicing/Extraction/Concentration
Basic useFresh fruit, dried fruit, tea, beverages, powder, food ingredients, local specialties
Similarity PrincipleL. chinense and L. barbarum are separate plant entities

Kew manages Lycium chinense and Lycium barbarum as accepted species, respectively. Therefore, the species is not determined solely by the common names goji, goji, and wolfberry. ( Plants of the World Online )

Product Master

Product

Product stage

Key Management Standards

Goji Planting Material Lotbreeding materialsSpecies·Variety·Parent Plant·Lot
Goji Cutting LotCutting materialsMother plant, cutting date, variety
Seedling LotSeedling cultivationVariety · Lot · Health
Field Goji Lotproduction stageFarm · Variety · Planting Date · Cultivation Method
Fresh Goji FruitFresh fruitHarvest date, variety, color, maturity
Fresh Premium GojiFor fresh consumptionSweetness, size, appearance, and freshness
Sorted Goji FruitSelected itemsRemove immaturity, overripeness, and damage
Washed Goji FruitWashed itemsWashing water, hygiene, refrigeration
Dried Goji Berrydried fruitMoisture, drying history, color
Premium Dried GojiGrade case andSize, color, and uniformity
Goji SliceCut and dried productThickness and moisture
Goji Fruit PowderpowderParent Lot · Particle Size · Microorganisms
Goji Tea Raw MaterialDimensional materialsDry fruit, cutting shape, extraction suitability
Goji JuiceJuiced productsRaw Material Lot, pH, Solids
Goji PureeFruit productsRaw material content and homogeneity
Goji ExtractExtracted raw materialsRaw Materials · Solvents · Concentration · Batch
Goji ConcentrateConcentrated raw materialsSolids and Concentrated Drainage
Goji LeafSeparate Plant PartLeaf Harvest Date, Variety, Quality
Dried Goji LeafLeaf for processingDryness, disease, foreign matter
Goji Leaf ExtractLeaf extractRaw Material Lot and Extraction Process
Goji Blend TeaMixed teaGoji berry ratio · other ingredients
Goji Beveragefinished productIngredient Content · Formula
Goji Jam/Sauceprocessed foodsFresh fruit, puree, and sugars
OEM·PB Goji Productfinished productFormula · MOQ · Contract
2. Product Classification & Use Segmentation

Classification criteria

Subdivision type

Management principles

Plant classificationL. chinense / L. barbarumIndependent Entity by Species
varietiesVerified varieties such as Cheonggam, Hwasu, and CheongsunVariety verification link
Edible partsFruit / LeafPlant Part Separation
Harvest purposeFresh / Drying / Processing / LeafSet during the production phase
Harvesting stageFor ripening and drying of ripe fruit and fresh fruitBuyer Goal Connection
Cultivation methodOpen field, rain shelter, facilityProduction Entity
Distribution methodsFresh · Dried · FrozenProduct Separation
Processing formPowder·Tea·Juice·Extract·ConcentrateIndependent Product
local specialtiesCheongyang, Jindo, etc.Origin Entity
Geographical IndicationCheck Registration Scope and Product NameOrigin Evidence
Final useFresh fruit, dried fruit, tea, beverages, food ingredientsApplication
Transaction typeSource Procurement · Contract Farming · Regular Supply · OEM · PBRFQ
3. Production, Harvest & Post-harvest

Nongsaroo suggests cuttings, layering, division, and seed propagation as methods for propagating goji berries, explaining that cuttings are generally the most widely used. Furthermore, since fruit forms on new branches that grew that year, pruning and training management are key to the production structure. ( Nongsaroo )

step

Essential Dataset

Management purpose

Cultivation planSpecies · Varieties · Fresh/Dried/Leaves · Purpose · AreaProduction Design
Securing mother plantsBreed · Species · Mother LotIdentity
Cuttings and propagationCuttings, Mother Plant, RootingSeedling production
Seedling cultivationGrave condition/diseaseOfficial quality
formulaDate, planting distance, plotField Traceability
Soil testingpH·EC·available phosphate·cationCritical design
Growth managementNew shoots, branches, and crownFruit set basis
Pruning and pinchingTiming and MethodQuantity and Harvesting Operations
invitationLandlord/Inducement TypeWorkability
risingTemperature, Rainfall, and HumidityDiseases and yields
WateringPeriod, Quantity, Water Sourcegrowth
disputeMaterials, Ingredients, and QuantityProduction and soil
pestsAnthracnose, gall mites, etc.Quality and Safety
floweringFlowering date and pollinationFruit set prediction
Moisture managementMixed varieties, bees, etc.fruition
Fruit setFruit set and varietiesHarvest Forecast
Excessive negligenceSize, Color, SweetnessFresh fruit quality
Harvest judgmentColor, Maturity, UseHarvesting at the right time
Fresh fruit harvestDate · Section · LotFresh Product
Origin sortingImmature, damaged, or spoiledGrade
purifyingWater quality and hygiene upon applicationFresh Processing
Pre-cooling and refrigerationFor fresh consumptionShelf-life
dryTemperature, time, and final moistureDried Product
Jeongseontaps, foreign matter, defects andMarketability
smashParticle Size · BatchPowder
JuicingYield, pH, and solidsJuice
extractionRaw materials, solvents, and timeExtract
concentrationSolids · BatchConcentrate
Leaf harvestSeparate production purposeLeaf Product
Dry leavesDisease, foreign matter, moistureLeaf Ingredient
Packaging and storageTemperature, humidity, and packagingQuality maintenance
shipmentBuyer · Quantity · Datetransaction
4. Quality Specification & Lot Management

Quality items

Fresh Fruit

Dried Fruit

Powder/Tea

Extract/Concentrate

finished product

Public rating

SpeciesessentialsuccessionsuccessionsuccessiontrackingPublic/Verified
varietiesessentialsuccessionsuccessionsuccessiontrackingVerified
mountainous districtessentialessentialsuccessionsuccessionmarkPublic/Verified
FarmessentialsuccessionsuccessionsuccessiontrackingVerified
LotessentialessentialessentialessentialessentialVerified/NDA
Harvest dayessentialsuccessionsuccessionsuccessiontrackingVerified
MaturitycoreRaw material inheritancesuccessionsuccessiontrackingVerified
colorcorecoreBy productBy productQCMember
weightessentialBatchBatchBatchBy productNDA
sizeFresh Fruit GradeDry GradeBy productMember
SweetnessKey to fresh fruitRaw material characteristicsBy productBy productVerified
appearanceDamage, overripe, spoilageColor, shrinkage, and uniformityRaw material inspectionBy productQCVerified
diseaseAnthrax, etc.Raw material inheritanceRaw material inspectionRaw material inheritancetrackingVerified
alien substancecheckcorecorecorecoreVerified
moistureFreshcorecoreBy productBy productVerified
microorganismIf necessarycorecorecoreConformity to standardsVerified/NDA
pesticide residuescoretestRaw material inheritancetestConformity to standardsVerified/NDA
heavy metalsRisk-basedtesttesttestConformity to standardsVerified/NDA
Drying historyessentialsuccessionsuccessiontrackingVerified
Grinding historyPowder is essential.successiontrackingNDA
Juicing historyJuice seriessuccessionNDA
Extraction historyTea requires separate extraction conditions.essentialsuccessionNDA
Concentration historyConcentrate is essential.successionNDA
packagingFreshessentialessentialessentialessentialVerified
savecold storageDry storageDry storageBy productBy productVerified
Expiration dateBy productBy productBy productBy productessentialVerified
ShipmentessentialessentialessentialessentialessentialVerified
ReturnsrecordrecordrecordrecordrecordNDA
ClaimrecordrecordrecordrecordrecordNDA
RepurchaseBuyer ConnectionBuyer ConnectionBuyer ConnectionBuyer ConnectionBuyer ConnectionNDA

Regarding the new fresh fruit variety 'Cheonggam', a measurement value of 23.4°Brix has been disclosed in the Rural Development Administration's data; however, this is not applied as the grading standard for all goji berries. This value is managed as evidence by linking the variety, test conditions, and measurement time. ( Nongsaroo )
 

Lot Master Required Field

Lot ID · Item/Product Type · Scientific Name · Variety · Edible Part (Fruit/Leaf) · Harvest Purpose · Cultivation Type · Country/Region/Cultivation Area · Producer · Mother Plant/Cutting Lot · Planting Date · Harvest Date · Maturity · Quality Indicators · Weight/Size/Color/Sugar Content · Specifications/Grade · Anthracnose/Gall Mite/Appearance Check · Pesticide Use History · Pesticide Residue/Microorganism/Heavy Metal Test Reports · Pre-cooling/Drying/Storage History · Raw Material Lot · Grinding/Juicing/Extraction/Concentration History · Packaging Date · Best Before Date · Shipper · Returns/Claims · Repurchase

5. Korea Market & Demand Structure

Customers

Purchase criteria

Cooperation opportunities

Goji berry producing farmsVarieties, Seedlings, and Buyerscontract farming
Regional agricultural cooperatives and production organizationsJoint Selection · Drying · OriginOrigin RFQ
Fresh fruit distributorsCheonggam, variety, sweetness, sizeFresh Market
Drying processing companyMoisture, color, foreign matter, uniformityDried Goji
car manufacturersDry fruit, cutting, and extraction suitabilityTea Ingredient
Powder manufacturerMoisture, microorganisms, particle sizePowder
Beverage manufacturerJuice, Extract, ConcentrateBeverage
Korean traditional sweets and traditional foodsDried fruit, powder, concentrateRegional Food
Jam and sauce manufacturersFresh fruit and pureeProcessed Food
HMR · Meal KitFresh fruit, powder, sauceApplication
Confectionery and BakeryDried Fruit · PowderIngredient
Online/DistributionDried fruit, tea, powderRetail
Local specialty product companiesCheongyang·Jindo OriginPremium Product
OEM·PBTea·Drink·Powder·BlendPrivate Label
exportersSpecies · Origin · Pesticide ResidueExport RFQ
Research InstituteVariety, Disease, Fresh Fruit, ProcessingR&D
6. Trade & Supply-chain Intelligence

Since there is a possibility that domestic L. chinense and imported goji raw materials, particularly L. barbarum varieties, may be mixed in the market, a structure is needed to simultaneously verify Species, Origin, HS, and Product Form in the domestic goji berry supply chain.

step

Key variables

Operational judgment

Jongmyo ShrineSpecies · Varietiesproduction base
domestic cultivationCheongyang · Other regions · Cultivation typeDomestic Supply
harvestVariety · Maturity · SeasonRaw Quality
Origin sortingGrade for fresh fruit and dryingProduct Split
dryMoisture, color, and yieldDried Product
imported raw materialsSpecies · Origin · Crop YearGlobal Supply
Customs clearanceHS · Product TypeCompliance
Domestic grindingParticle size and microorganismsPowder
Extraction and ConcentrationRaw Material Lot/YieldIngredient
local specialtiesOrigin · Geographical IndicationPremium
Domestic distributionDried fruits, tea, and beveragesMarket
exportPesticide Residues · Quarantine · HSGlobal RFQ
deliveryBuyer SpecContract
RepurchaseQuality · Price · OriginSupplier Score

Trade Dataset

item

v1.0 processing

Fresh Goji Fruit HSKorea Customs Service to officially verify current HS-K later
Dried Goji Berry HSVerification of detailed classification of dried fruits and other plant products
Goji Powder HSVerification by raw material composition and degree of processing
Goji Extract HSExtract classification must be confirmed separately.
Goji Concentrate HSVerification by composition and food type
Korea's import volumeInput after official verification of raw data
Korean import valueInput after official verification of raw data
Country of originVerification of raw data from customs agencies by country
SpeciesCheck for L. chinense / L. barbarum on the import documents
Customs clearance unit priceCalculated only within the same HS, Product, and Unit
FTACheck origin criteria by country and HS code
QuarantineFresh fruit, seeds, dried fruit, and processed products are separate.
pesticide residuesSeparate verification based on domestic and destination country standards
7. Processing, By-products & PRP Intelligence

Products and processes

Key conditions

RFQ conversion

Fresh Goji FruitVariety, Sweetness, Size, AppearanceFresh RFQ
Sorted FruitMaturation, damage, foreign matterProcessing
Dried GojiMoisture, color, and uniformityTea/Retail
Dried Premium GojiSize · Color · OriginPremium Retail
Goji PowderParent Lot · Particle Size · MicroorganismsFood Ingredient
Goji TeaRaw materials, cutting, extractionTea Manufacturer
Goji JuiceFresh fruit · Juice · pHBeverage
Goji PureeFlesh content and homogeneitySauce/Food
Goji ExtractSolvent, concentration, and raw material partIngredient
Goji ConcentrateSolids and Concentrated DrainageBeverage/OEM
Goji LeafVariety, Harvest Time, DiseasesLeaf Ingredient
Dried Goji LeafDrying and uniformityTea/Extract
Goji Leaf ExtractRaw Material Lot · Heat ExtractionRegional Product
Jam·SauceFresh fruit, puree, and sugarsOEM/PB
Blend TeaRatio of Goji Berry and Other IngredientsPB
Non-commercial products andDamage/OverripeVerification of processing conversion status
Branches and pruning residuesCultivation by-productsCompost and Biomass Review
extraction residueProcessing by-productsSeparate verification of feed and compost utilization

Nongsaroo specifies a structure in its mass production technology for goji berry leaves that utilizes them as raw materials for regionally specialized processed products by heat-extracting them with water . Therefore, the leaves are not merely a byproduct, but are worth establishing a separate Leaf PRP system for. ( Nongsaroo )

PRP — Product Research Profile

PRP

Key research questions

Fresh Goji PRPWhich varieties and harvesting stages are suitable for the fresh fruit market?
Dried Goji PRPHow variety and drying conditions affect color, moisture, and marketability
Powder PRPAre the Parent Lot, particle size, microorganisms, species, and origin clear?
Tea PRPDo the raw material parts, such as dried fruits and leaves, and the extraction characteristics meet the Buyer's requirements?
Extract PRPIs the distinction between Fruit and Leaf, solvent, concentration, and yield clear?
Regional Origin PRPDoes the use of regional names such as Cheongyang and Jindo connect to actual Origin Evidence?
Export PRPDo the Species, Origin, Pesticide Residues, HS Codes, and Quarantine meet the destination country's requirements?
8. AX Transformation

first of all

Execution item

Performance indicators

1Species·Variety·Origin·Harvest Date·Lot required valuesEssential Field Completion Rate
2Separate Fresh·Dried·Powder·Leaf·Extract ProductProduct identification rate
3Soil, Weather, Growth, Flowering, Fruit Set, Harvest ConnectionField–Lot Connection Rate
4Datafication of varieties, pollinators, and fertilizationFruit set analysis rate
5Video AI screening for color, size, damage, and anthracnoseGrade Accuracy
6Pest and disease AI diagnosisEarly detection rate
7Prediction of optimal harvest time for fresh fruitHarvest Forecast
8Production volume forecastYield Forecast
9Drying yield and final moisture predictionDrying Yield
10Soil EC and Nutrient Runtime ManagementSalt Risk Alert
11Quality, Pesticide Residue, and COA ConnectionCertificate connection rate
12Origin · Geographical Indication VerificationOrigin Verification
13Structure capable of linking Species DNA/analysis dataIdentity Verification
14Product–Buyer AI MatchRFQ → Sample Conversion Rate
15Price, Inventory, and Supply & Demand ForecastsForecast error
16Buyer Ratings & Repurchase LinkRepeat Order Rate
9. Industry Problem Bank

Problem group

Problem Definition

Required data

L. chinense–L. mixed use of barbarumMixed domestic and imported goji speciesScientific Name
Mixed varietiesDifferences in suitability for fresh, dried, and processingCultivar
Water managementDifferences in fruit setting characteristics by varietyPollination
Severance of Jongmyo historyMother plant → Cutting → Farm tracking lackPlanting Lot
anthraxDecline in fruit production and marketabilityDisease Dataset
gall mitesEffects on leaves, growth, and qualityPest Dataset
Salt accumulation in facilitiesSoil nutrient excess and growth disordersSoil EC/Nutrients
Weather RiskEffects on flowering, fruit set, and diseasesClimate
Production volume deviationContract supply instabilityYield
Fresh fruit harvesting laborRecurring harvest costsLabor Dataset
FreshnessPost-harvest softening and marketabilityCold Chain
Drying deviationDifferences in color, moisture, and uniformityDrying
Over-drying/UndryingImpact on marketability and shelf lifeMoisture
microorganismDried Fruits and Powders SafetyMicrobiology
pesticide residuesKey to domestic and export transactionsSpray·COA
Mixed OriginDistinction between Cheongyang, Jindo, and imported productsOrigin Evidence
Misuse of geographical indicationsDiscrepancy between registered region/product and actual lotGI Evidence
Powder authenticitySpecies/Origin cannot be identified by appearanceParent Lot
Leaf–Fruit MixProcessed ingredient part not indicatedPlant Part
Extract source unknownFruit/Leaf Parent Lot DisconnectionGenealogy
HS classification errorDifferences between fresh fruit, dried fruit, powder, and extractHS Mapping
Buyer Spec DiscrepancyDifferences in requirements between fresh fruit, tea, dried fruit, and processing companiesRFQ
Repurchase not reflectedQuality performance not linked to farm and variety evaluationBuyer Evaluation
10. Farmer RFQ & Collaboration Model

RFQ Type

Public Registration

Verify/NDA

Supply of goji berry seedlings and cuttingsSpecies · Varieties · RegionsProducer, Quantity, Unit Price
Fresh Goji Berry SalesVariety, Origin, Harvest SeasonFarms, Volume, Price
Buying fresh fruitSize · Sweetness · OriginTarget Quantity · Actual Unit Price
Sales of dried gooseberryVariety · Pollination · OriginLot · COA · Unit Price
Regular supplyFresh/Dried · CycleMonthly volume and price
contract farmingVariety · Target UseFarms, Area, and Purchase Conditions
Fresh fruit contractvarieties such as CheonggamSweetness · Grade · Price
Drying contractVariety and Moisture StandardsDry Yield · Unit Price
Leaf processing raw materialsVariety and Harvest TimeDisease, Drying, Unit Price
Goji berry powderOrigin · EntryParent Lot·COA
Tea ingredientsDried fruit/Leaves · SpecificationsMoisture · Price
Juice/PureeFresh fruit ingredientsSolid content and yield
ExtractFruit/Leaf · Standard SizeSolvent, Concentration, Price
ConcentrateRaw Material Parts · SolidsConcentration conditions · MOQ
local specialtiesCheongyang·Jindo OriginGI · Actual Producer
Dining Out & School MealsFresh fruit, dried fruit, teaDelivery time · Actual unit price
HMR · ConfectioneryPowder·Puree·Dried FruitFormula
OEM·PBTea·Drink·Powder·JamMOQ · Formula · Contract
exportSpecies · Product · Destination CountryHS · Quarantine · Price
Technology demonstrationAI sorting, drying, and fresh fruitraw data
Research cooperationVariety, Disease, Processing, SoilIP · Exam materials
11. RFQ Request First

① Need Products & Materials

Companies and institutions seeking necessary products, agricultural products, raw materials, and processed goods register purchasing demands. Registered requests are utilized to review cooperation with potential suppliers and producers based on the RFQ Intelligence Library.

Process:
RFQ Registration → Supplier/Product Review → Collaboration Connection → Future AI Matching

Register


② We are looking for production and manufacturing partners. (Need Suppliers & Manufacturers)

Register a request to find necessary production and supply partners, ranging from farms and producer organizations to processing companies, OEM, ODM, and private label manufacturers.

Process:
RFQ Registration → Review of Production & Manufacturing Capabilities → Collaboration Connection → Future AI Partner Matching

Register


③ We are looking for domestic and international buyers. (Need Buyers)

Farmers, producer organizations, and manufacturing companies are requesting cooperation with new buyers, such as domestic and international distributors, importers, brand companies, and food service and catering businesses.

Process:
RFQ Registration → Product & Supply Capability Review → Market & Buyer Connection → Future AI Buyer Matching

Register

 

Contact : mail@markethub.org

Version History

Version

Main contents

situation

v1.0Plant Identity · Isolation of L. chinense/L. barbarum · Major Domestic Production Areas · Variety · Fresh/Dried/Powder · Leaf · Extract · RFQ Basic Structure Registrationcomplete
v1.1Verification of official raw data for Nationwide KOSIS Production Statistics, Cheongyang/Jindo Regional Statistics, HS, and Import/Exportexpected
v2.0Quality, Processing, Origin, and PRP Segmentation by Fresh Fruit, Dried Fruit, Powder, Tea, Leaf, Extract, and Concentrateexpected
v3.0Seedlings & Farms – On-site Distribution, Drying, & Processing Companies – Local Specialties, Food, Export Buyer Verified Container Combinationexpected