0. Executive Summary
Judgment axis | Key judgment |
| Item Identity | It is a fruit tree belonging to the genus Actinidiaceae of the family Actinidiaceae, and the name 'Chamdaerae' is also used in domestic distribution and agricultural statistics. |
| Key role | Fruits centered on freshness and consumption, connecting to processed raw materials such as dining out, catering, desserts, juice, puree, and frozen fruit pulp. |
| Harvesting principle | It is important to determine the harvest considering storage and ripening, rather than the state of complete softening on the tree, and to record the variety, origin, and harvest date in the Lot. |
| Product separation | Raw materials, sorted fruits, ripened fruits, pre-processed fruit pulp, frozen fruit pulp, puree, juice ingredients, and finished products are managed as separate products. |
| Separation of similar items | For product groups such as Green and Gold, verified values for variety/species and actual scientific names are preserved, and mixed registration is not performed using only the general name 'Kiwi'. |
| Domestic statistics | Cultivated area and production volume based on national statistics should be entered after verifying the raw data range: Enter later after official raw data verification. |
| Distribution standards | Under the KAMIS survey standards, domestically produced kiwifruit is classified based on the weight per fruit into High (100g or more), Medium (83–99g), and Low (82g or less). This is a standard for KAMIS price surveys and does not represent a statutory grade for all commercial contracts. ( KAMIS ) |
| Supply and demand risk | Weather, pests and diseases, harvest time, post-harvest ripening, storage loss, supply competition between domestic and imported products, quality variation |
| Operating Principles | Connect Species/Variety–Origin–Cultivation Type–Harvest Date–After-ripening–Product–Lot–Buyer RFQ |
| Final goal | Building Kiwi Supply Chain Intelligence capable of repeat transactions by accumulating quality, specifications, processing, and delivery data between producers and buyers |
1. Plant Identity & Product Master
Basic fields | detail |
| Korean name | Kiwi, Chinese kiwi |
| English name | Kiwifruit / Kiwi |
| Representative scientific name | Actinidia deliciosa — Based on Nongsaroo kiwifruit cultivation data ( Nongsaroo ) |
| classification | Actinidiaceae, Actinidia |
| Edible parts | fruit |
| Non-edible · Separate management | Pruned branches, leaves, roots, and general non-commercial plant parts are separated from the fresh product. |
| Major harvesting stages | Fruit with harvest determination → Harvested fruit → Stored fruit → Post-harvest ripening fruit → Fruit ripe for consumption |
| Basic product form | Fresh fruit, selected fruit, ripened fruit, cut fruit, frozen fruit, puree, juicing ingredients |
| Basic processing stage | Sorting, pre-cooling/storage, ripening, washing, peeling, cutting, freezing, crushing, pureeing, juicing, etc. |
| Basic use | Raw food, catering, dining out, bakery, dessert, beverages, HMR, processed food |
| Similarity Principle | For items such as "Green" and "Gold," do not treat them as the same entity based solely on the product name; instead, determine the sub-Product or separate Plant entity after verifying the variety, scientific name, and country of origin. |
Product Master
Product ID | Actual product form | Key Management Standards |
| KIWI-P01 | Raw materials from the source | Variety, Origin, Farm, Harvest Date, Weight, Appearance, Pesticide History |
| KIWI-P02 | Selected fresh fruit | Weight per unit, size, appearance, scratches, hardness, packaging specifications |
| KIWI-P03 | Fresh fruit that has been stored and ripened | Date of arrival, storage conditions, ripening status, optimal ripeness for shipment |
| KIWI-P04 | Washed and peeled fruit pulp | Raw Material Lot · Washing · Peeling · Hygiene · Microbiology · Refrigeration Management |
| KIWI-P05 | Cut kiwi | Cutting specifications · Browning · Drip · Microorganisms · Packaging · Use-by date |
| KIWI-P06 | Frozen fruit pulp | Pretreatment Lot · Freezing Conditions · Storage Conditions · Quality After Thawing |
| KIWI-P07 | Kiwi puree | Purchasing specifications for raw material blending, crushing, solid content, etc., microorganisms |
| KIWI-P08 | Juice and Beverage Ingredients | Process conditions such as extraction yield, raw material specifications, blending, and sterilization |
| KIWI-P09 | Dessert and HMR ingredients | Cutting specifications · Sweetness/Acidity Purchasing specifications · Delivery cycle · Packaging |
| KIWI-P10 | PB · Finished Products | Product Specifications, Labeling, Food Safety, and OEM/PB Contract Conditions |
2. Product Classification & Use Segmentation
Classification criteria | Subdivision type | Management principles |
| Plant classification | Species and varieties within the genus Actinidia | Connect Entity after verifying scientific name and variety |
| Flesh/Product Group | Green series, gold series, etc. | Store product name and actual variety separately |
| Harvesting stage | Harvested fruit · Stored fruit · After-ripening fruit · Fruit ripe for consumption | Recording stage changes even within the same Lot |
| Cultivation method | Open fields, facilities, etc. | Based on actual cultivation methods |
| Distribution methods | Bulk, small packaging, gift use, commercial use | Separation of products by packaging and specifications |
| Processing form | Washing, Peeling, Cutting, Freezing, Puree, Juicing | Processing Lot Generation by Process |
| Final use | Raw Food · Catering · Dining Out · Dessert · Beverages · HMR · PB | Connecting Buyer Required Specifications |
| origin | Domestic/Imported | Country of origin and importing country separate field |
| Transaction type | Spot products · Regular supply · Contract farming · OEM/PB · Import/export | Contract terms are Verified/NDA |
3. Production, Harvest & Post-harvest
The Nongsaro data for *Chamdaera* presents cultivation characteristics for *A. deliciosa*, including an annual average temperature of 14°C or higher, a minimum temperature of -10°C or higher, precipitation of 1,300 mm, and an effective soil layer of 40–50 cm or more; it describes the crop as one where water management is crucial due to its dioecious nature. These figures are managed as standard values within the relevant Nongsaro cultivation technical data and are not arbitrarily generalized to contract cultivation standards by variety or region. ( Nongsaro )
step | Essential Dataset | Management purpose |
| Cultivation plan | Variety, Area, Estimated Harvest, Sales Purpose | Demand linkage |
| Seedlings and propagation | Variety, Seedling Source, Male/Female Composition | Verification of varieties and production bases |
| formula | Official Date · Planting Information · Packaging | Production history |
| Growth management | Germination, flowering, fruiting, and fruit enlargement | Harvest forecasting |
| moisture | Flowering date, pollination method, and pollination process | Fruit set stability |
| rising | Temperature, rainfall, frost, strong winds | Production Risk Analysis |
| Watering | Irrigation Date, Water Amount, Water Source | Growth and Quality Control |
| dispute | Fertilizer, Input Amount, Timing | Production history |
| pests | Occurrence, Control, and Chemicals | Safety and quantity management |
| Harvest judgment | Maturity Indicators by Variety · Buyer's Criteria | Harvesting at the right time |
| harvest | Harvest day, packing, work shift | Raw Material Lot Creation |
| Selection | Weight, Size, Appearance, Defects | Separation of grades and uses |
| Pre-cooling | Processing status, time, temperature | Maintaining quality |
| save | Temperature, humidity, period, inbound/outbound | long-term supply |
| ripening | Ripening Start · Status · Release Determination | Just-in-Time Management |
| purifying | Washing water, process, and hygiene | Preprocessing Lot |
| Peeling and amputation | Standards, Yield, Hygiene | Production of processed raw materials |
| freezing | Freezing and storage history | Frozen Product |
| Crushing and Puree | Input Lot · Yield · Process | Processing Lot |
| Juicing | Raw materials, yield, and process | Beverage ingredients |
| packaging | Packaging, Weight, Labeling | Delivery specifications |
| shipment | Buyer · Shipment Date · Quantity | Delivery Connection |
4. Quality Specification & Lot Management
Quality items | Fresh fruit | Pre-treated fruit pulp | processed goods | finished product | Public rating |
| mountainous district | essential | succession | succession | tracking | Public/Verified |
| Cultivation method | essential | succession | succession | tracking | Member |
| varieties | essential | essential | essential | Linkage with labeling standards | Public/Verified |
| farmhouse | ID Management | Original material connection | Original material connection | tracking | Verified |
| Lot | essential | New Lot | New Lot | New Lot | Verified/NDA |
| Harvest day | essential | succession | succession | tracking | Verified |
| appearance | core | Check after peeling | The relevant city | Product specifications | Member |
| weight | Object/Packaging | input | yield | Indicated weight | Member |
| size | standard | Cutting specifications | The relevant city | Product specifications | Member |
| rating | Transaction Standards | Raw material grade | Raw material specifications | Product specifications | Member |
| pests | check | Checking raw materials | tracking | tracking | Verified |
| Damage/Deterioration | essential | Removal rate | Raw material management | Quality Control | Verified |
| alien substance | check | essential | essential | essential | Verified |
| pesticide residues | Compliant with standards | Inheritance of original property | Checking raw materials | Legal standards | Verified/NDA |
| microorganism | If necessary | importance | importance | Legal/Product Standards | Verified/NDA |
| purifying | Not applicable/Preprocessing | essential | record | record | Verified |
| Processing history | - | Preprocessing | essential | essential | NDA |
| packaging | Mountain packaging | Hygienic packaging | Product packaging | Labeling packaging | Member |
| save | essential | cold storage | By product | By product | Verified |
| refrigeration conditions | necessary | essential | By product | By product | Verified |
| Expiration date | Distribution conditions | Setup required | Setup required | Labeling standards | Verified |
| Shipment | record | record | record | record | Verified |
| Returns | record | record | record | record | NDA |
| Claim | record | record | record | record | NDA |
| Repurchase | Buyer Connection | Buyer Connection | Buyer Connection | Buyer Connection | NDA |
Lot Master Required Field
Lot ID · Item/Product Type · Scientific Name or Variety · Cultivation Type · Origin/Cultivation Area · Producer · Cultivation Method · Sowing/Planting Date · Harvest Date · Quality Indicators · Weight/Specifications/Grade · Pest/Disease/Appearance Check · Pesticide Use Records · Pesticide Residue/Microbiological Test Report · Pre-cooling/Storage History · Ripening History · Raw Material Lot · Pre-treatment/Processing History · Packaging Date · Use-by Date · Shipper · Returns/Claims · Repurchase
5. Korea Market & Demand Structure
Customers | Purchase criteria | Cooperation opportunities |
| Producer organizations and agricultural cooperatives | Variety, Specifications, Harvest Season, Quantity | Joint sorting, storage, and regular supply |
| wholesale market | Country of origin, specifications, appearance, weight | Production Lot Shipment |
| Fruit distributor | Variety, After-ripening, Packaging, Delivery Time | Year-round supply |
| Large retailers and online | Appearance, uniformity, small packaging, safety | PB · Direct from the farm |
| School and public meals | Safety, Standards, Delivery Time, Pretreatment | Fresh fruit and cut fruit |
| Dining Out & Cafe | Ripening time, taste, and cutting convenience | Regular delivery |
| Bakery · Dessert | Flesh color, size, ripeness, and processability | Topping and filling ingredients |
| HMR · Meal Kit | Cutting specifications, hygiene, and expiration date | Pre-processed kiwi |
| Beverage manufacturer | Raw material specifications, yield, and sugar acid characteristics | Puree and pressed ingredients |
| frozen food processing company | Processing yield, raw material price, safety | frozen fruit flesh |
| PB business operator | Standards, Packaging, and Stable Supply | Small packaged and processed products |
| Import and export companies | Variety · Quarantine · Standards · Cold Chain | Import/Export RFQ |
| Research and technology institutions | Variety, Storage, Ripening, and Processing Dataset | Joint demonstration |
6. Trade & Supply-chain Intelligence
step | Key variables | Operational judgment |
| Production in the producing area | Variety, Origin, Growth, Expected Harvest | Supply forecast |
| Contract farming and procurement | Required varieties, specifications, and estimated quantities | Buyer demand reverse calculation |
| harvest | Maturity determination · Harvest date | Suitability for storage and ripening |
| Sorting and packaging | Weight, Size, Appearance | Fresh Fruit/Processed Branch |
| Storage and Shipment Control | Storage period, inventory, quality | Extension of supply period |
| ripening | Dukdo/Shipping date | Perfect time for sales and dining out |
| Preprocessing | Washing, peeling, cutting | School Meals · HMR |
| process | Frozen, Puree, Juiced | Non-products and utilization |
| Distribution and supply | Cold chain, delivery time, packaging | Minimize quality loss |
| RFQ · Repurchase | Quality, Claims, and Buyer Evaluation | Repeat trading |
Import and export management
item | Management principles |
| HS Code | The exact HS code for fresh kiwi is registered after verification of the raw data by the Korea Customs Service. |
| Import and export volume | Input after verification of raw data from the Korea Customs Service's import and export trade statistics. |
| Import and export value | Input after official verification of raw data |
| major countries | Enter the quantity and amount by country after verifying the HS raw data. |
| Quarantine | Check the relevant country and item-specific requirements of the Animal and Plant Quarantine Agency |
| FTA | Review by Rule of Origin and Applicable Agreement |
| certification | Separate management based on Buyer and market requirements |
| Customs clearance | Linking HS, Country of Origin, Quarantine, and Food Safety Conditions |
| distribution | Separate management of fresh produce and frozen/processed products |
7. Processing, By-products & PRP Intelligence
Products and processes | Key conditions | RFQ conversion |
| Raw materials from the source | Variety, Harvest Date, Origin | Raw Material Purchase RFQ |
| Selected items | Weight, Appearance, Dimensions | Distribution & Food Service RFQ |
| Stores | Storage history and quality | Long-term supply RFQ |
| ripened products | Dukdo/Shipping date | Foodservice and Retail RFQ |
| Washed items | Hygiene, Residual Water, Packaging | School Meal RFQ |
| peeling products | Peeling yield and hygiene | Processing company RFQ |
| cut parts | Cutting specifications · Microorganisms · Browning | HMR, Cafes, School Meals |
| frozen fruit flesh | Freeze-thaw quality | Desserts and Drinks |
| Puree | Raw materials, crushing, and product specifications | Beverages and Sauces |
| Juicing ingredients | Juice Yield and Quality | Beverage manufacturing |
| finished product | Formulation, Labeling, and Use-by Date | OEM·PB |
| Non-commercial products and | Safety and Causes of Injury | Assessment of potential for processing conversion |
| peeling byproducts | Safety and throughput | Extracts, fermentations, animal feed, compost, etc., will be reviewed after verifying legal and research grounds. |
| Selected items | Classification of spoilage, damage, and substandard specifications | Separation of food-convertible lots and waste lots |
Product Research Profile (PRP)
Kiwi PRP consists not of a simple introduction to ingredients, but of a Research Profile necessary for actual product development and procurement.
Variety/Species → Flesh Color → Harvest Ripening → Storage → Post-harvest Ripening → Quality Indicators → Fresh Fruit Suitability → Peeling/Cutting Yield → Freezing Suitability → Puree/Juice Suitability → Safety → Packaging → Best Before Date → Buyer Specifications → Cost/Yield (Verified/NDA)
The conversion of functional, cosmetic, and pharmaceutical materials is separated from general food information, and is registered as a separate PRP only when relevant laws and official research grounds have been verified.
8. AX Transformation
first of all | Execution item | Performance indicators |
| 1 | Variety, Origin, Crop Type, Harvest Date, and Lot must be required values | Required value completion rate |
| 2 | Separation of products such as fresh fruit, ripened fruit, sliced fruit, frozen fruit, and puree | Product identification rate |
| 3 | Weather–Flowering–Pollination–Growth–Harvest Data Linkage | Growth data connection rate |
| 4 | Datafication of quality, certificates, storage, ripening, and processing history | Lot tracking rate |
| 5 | Farm – Sorting Center – Processing Company – Distribution – Buyer RFQ Connection | RFQ Match Rate |
| 6 | Video AI Appearance and Size Selection | Automatic sorting accuracy |
| 7 | Pest and disease AI recording and diagnosis assistance | Early detection rate |
| 8 | Yield and harvest time prediction | Prediction error |
| 9 | Monitoring of storage and ripening status | Storage loss rate · Claim rate |
| 10 | Processing yield prediction | Error in product yield relative to raw materials |
| 11 | AI Buyer Match | Sample Conversion Rate · Contract Conversion Rate |
| 12 | Traceability | Raw material to finished product traceability success rate |
9. Industry Problem Bank
Problem group | Problem Definition | Required data |
| Mixed varieties and species | Mixed variety and classification information under the product name 'Kiwi' | Scientific name, variety, trade name |
| Mix of domestic and imported products | Differences in country of origin are not reflected when comparing prices and specifications | Country of origin/importing country |
| Moisture and fruit set risks | Moisture management required based on dioecious characteristics | Flowering, pollination, and fruit set |
| weather risk | Low temperatures, strong winds, rainfall, etc. affect production | Weather, field, growth |
| pests | Production and quality risks due to ulcers, etc. | Occurrence, Control, and Damage |
| Harvest judgment deviation | Differences in storage and ripening quality due to early and delayed harvesting | Harvest date and maturity indicators |
| Size and quality variations | Differences in specifications by farm and packaging | Weight, Size, Grade |
| Storage loss | Quality deterioration such as softening and spoilage during storage | Storage conditions and loss rate |
| Ripening variation | Point-of-sale ripeness does not match Buyer's requirements | Ripening conditions, hardness, release |
| Non-products and lack of utilization | Lack of processing connection of substandard fruit | Screening Results, Safety, and Yield |
| Pretreatment yield | Raw material loss during peeling and cutting | Input Quantity · Product Quantity |
| Discontinuity of raw material-processing history | Difficulty in tracing origins and farms after processing | Lot Relationship |
| Dispersion of test reports | Pesticide and microorganism results separated from trading | Test Report · Lot |
| Import competition | Supply timing and price competition between domestic and imported products | Import/Domestic Shipment Dataset |
| Discrepancy in contract farming | Difference between Buyer specifications and actual production results | Contract specifications · Harvest performance |
| Repurchase not reflected | Delivery evaluation is not linked to the next production plan | Buyer Reviews · Claims · Repurchases |
10. Farmer RFQ & Collaboration Model
RFQ Type | Public Registration | Verify/NDA |
| Procurement of raw materials from the source | Variety, Region, Product Type | Producer·Quantity·Unit Price·Lot |
| sale | Item, Specification, Supply Time | Physical quantity and price |
| purchase | Required Product/Schedule | MOQ · Unit Price · Contract |
| Regular supply | Supply Area/Period | Weekly volume and price |
| contract farming | Target varieties and uses | Farm, Area, Contract Conditions |
| Processed raw materials | Form and Use | Yield, Price, and Test Report |
| Pre-treated products | Washing, peeling, and cutting types | Process, Microorganisms, and Expiration Date |
| Frozen Puree | Product Type | Process Conditions · MOQ |
| Dining Out & School Meals | Products and specifications | Delivery, Unit Price, and Inspection Conditions |
| HMR · Meal Kit | Cutting and packaging form | Expiration Date · MOQ |
| OEM·PB | Product Concept | Mixing, Price, Contract |
| export | Product Type, Product Form, and Target Market | Quarantine, Price, Contract |
| Technology demonstration | Storage, ripening, sorting, and processing fields | Farm, facility, and test conditions |
| local specialties | Regional and Product Concepts | Manufacturer/Cost |
| Research cooperation | Research Topic · Dataset Scope | Test data and IP conditions |
11. RFQ Request First
① Need Products & Materials
Companies and institutions seeking necessary products, agricultural products, raw materials, and processed goods register purchasing demands. Registered requests are utilized to review cooperation with potential suppliers and producers based on the RFQ Intelligence Library.
Process:
RFQ Registration → Supplier/Product Review → Collaboration Connection → Future AI Matching
Register
② We are looking for production and manufacturing partners. (Need Suppliers & Manufacturers)
Register a request to find necessary production and supply partners, ranging from farms and producer organizations to processing companies, OEM, ODM, and private label manufacturers.
Process:
RFQ Registration → Review of Production & Manufacturing Capabilities → Collaboration Connection → Future AI Partner Matching
Register
③ We are looking for domestic and international buyers. (Need Buyers)
Farmers, producer organizations, and manufacturing companies are requesting cooperation with new buyers, such as domestic and international distributors, importers, brand companies, and food service and catering businesses.
Process:
RFQ Registration → Product & Supply Capability Review → Market & Buyer Connection → Future AI Buyer Matching
Register
Contact : mail@markethub.org
Version History
Version | Main contents | situation |
| v1.0 | Registration of basic structure of Plant Identity, Production, Product, and RFQ | complete |
| v1.1 | Verification of official raw data on production, market, supply and demand, and trade | expected |
| v2.0 | Subdivision of varieties/species such as Green and Gold, and quality standards for fresh fruit, ripening, pretreatment, and processing | expected |
| v3.0 | Producer–Sorting/Storage–Processing–Distribution–Buyer Verified Container Combination | expected |
