0. Executive Summary
Judgment axis | Key judgment |
| Item Identity | Fruit tree of the representative scientific name Punica granatum L. according to Nongsaroo ( Nongsaroo ) |
| Key role | Complex fruit connecting domestic fresh fruit and regional specialties with imported fresh fruit, as well as raw materials for juices, beverages, and concentrates. |
| Harvesting principle | Harvest based on variety, origin, and fruit maturity, and manage the harvest date as the core value of the raw material lot. |
| Product separation | Fresh fruit, sorted fruit, edible separated parts, juicing raw materials, juice, concentrate, puree, and finished product are each processed into a Product. |
| Separation of similar items | Instead of registering varieties, regional lines, and imported products under the single name 'Pomegranate,' separate Variety, Origin, and Product. |
| Domestic statistics | Input after verifying the range of nationwide cultivated area and production volume for the relevant year in official national statistics: Input later after verifying official raw data |
| Domestic production base | Goheung Pomegranates confirmed as a Geographical Indication agricultural product in official data from the Ministry of Agriculture, Food and Rural Affairs ( Ministry of Agriculture, Food and Rural Affairs ) |
| import market | Pomegranate imports confirmed as a separate item in the KAMIS wholesale price commodity system ( KAMIS ) |
| Supply and demand risk | Low temperature, fruit cracking, pests and diseases, quality variation, mixture of domestic and imported products, processing yield, import price, storage loss |
| Operating Principles | Connect Species–Variety–Origin/Spot–Harvest–Product–Processing–Lot–Buyer RFQ |
| Final goal | Establishing Supply Chain Intelligence that enables recurring transactions by integrating domestic production and import procurement, as well as fresh fruits and processed raw materials, while clearly separating them in the data. |
Data from the Rural Development Administration explains that pomegranates originate in subtropical regions and have limited cold tolerance, suggesting the central and southern regions as suitable areas for cultivation in Korea. Since the data also presents a reference condition for cultivation requiring winter temperatures not to drop below -17℃, regional minimum temperatures and overwintering risks must be included in the evaluation of domestic cultivation sites. ( Nongsaroo )
1. Plant Identity & Product Master
Basic fields | detail |
| Korean name | pomegranate |
| English name | Pomegranate |
| Representative scientific name | Punica granatum L. ( Nongsaroo ) |
| classification | Pomegranate trees and fruit trees according to Nongsaroo data |
| Edible parts | Internal edible parts of the fruit and juicing targets |
| Non-edible · Separate management | The peel, branches, leaves, etc., are separated from the regular fresh fruit product. |
| Major harvesting stages | Immature fruit → Harvest-ready ripe fruit → Sorted fruit → Stored fruit → Processing input fruit |
| Basic product form | Fresh fruit, selected fruit, edible separated parts, juicing ingredients, juice, concentrate, puree |
| Basic processing stage | Sorting, washing, cutting, separation, juicing, filtration, concentration, blending, packaging |
| Basic use | Raw food, beverages, juices, processed foods, sauces, desserts, HMR, PB |
| Similarity Principle | Store varieties, lineages, origins, and domestic/imported products separately as Variety/Origin. |
The pomegranate cultivation data on the Rural Development Administration's Nongsaroo presents cuttings as the primary propagation method, explaining the use of the previous year's branches from mid-March to early April and the possibility of green cuttings in June and July. This cultivation technique is preserved as official technical data, while actual farm application values are managed as a separate Verified Dataset. ( Nongsaroo )
Product Master
Product ID | Actual product form | Key Management Standards |
| POME-P01 | Raw materials from the source | Variety, Origin, Farm, Harvest Date, Appearance |
| POME-P02 | Selected fresh fruit | Weight, size, coloration, peel damage, cracking |
| POME-P03 | Small packaged fresh fruit | Uniformity, Packaging Standards, Country of Origin |
| POME-P04 | Raw materials for commercial and processing use | Raw material specifications, juice yield, and damage standards |
| POME-P05 | Separated edible parts | Separation yield, foreign matter, hygiene, microorganisms |
| POME-P06 | Extracted juice | Raw Material Lot · Extraction Yield · Filtration · Product Specifications |
| POME-P07 | Pomegranate juice | Ingredient content, blending, sterilization, labeling |
| POME-P08 | concentrate | Buyer specifications such as concentration conditions and solid content |
| POME-P09 | Puree and sauce ingredients | Particle size, color, acidity, processing suitability |
| POME-P10 | HMR · PB · Finished Products | Manufacturing process, labeling, expiration date, and supply stability |
2. Product Classification & Use Segmentation
Classification criteria | Subdivision type | Management principles |
| Plant classification | Punica granatum | Species Master |
| Variety/Lineage | Domestic lines, commercial varieties, etc. | Only confirmed variety names are registered as Variety. |
| region | Domestic production areas such as Goheung and overseas origins | Separation of Origin Entity |
| Harvesting stage | Immature, ripeness, storage, and processing input | Step-by-step Lot status record |
| Cultivation type | Open field/other verified cultivation types | Actual farm standards |
| Distribution methods | Bulk, boxes, small packaging, for processing | SKU separation |
| Processing form | Fresh fruit, granulated juice, concentrated juice, puree, beverage | Product ID |
| Final use | Raw Food · Beverages · Dining Out · HMR · Food Manufacturing · PB | Buyer-specific specifications |
| origin | Domestic/Imported | Must be separated |
| Transaction type | Spot products · Regular supply · Contract farming · Processed procurement · OEM/PB · Import/export | Contract Information NDA |
3. Production, Harvest & Post-harvest
step | Essential Dataset | Management purpose |
| Cultivation plan | Variety, Area, Use, Expected Shipment | Supply plan |
| Seedlings and propagation | Variety, Seedling Source, Propagation Method | Variety management |
| formula | Official Date · Planting Information · Pack ID | Production history |
| Growth management | New shoots, flowering, fruit set, fruit enlargement | Harvest forecasting |
| rising | Temperature, rainfall, minimum temperature, wind speed | Production risk |
| Watering | Irrigation timing and quantity | Moisture management |
| dispute | Input materials, quantity, and timing | Production history |
| pests | Occurrence, Control, and Pesticides | Safety and quality |
| Heat management | Occurrence period · Rainfall · Irrigation · Damage rate | Product Rate Management |
| Harvest judgment | Variety, Appearance, Buyer's Requirements | Harvesting at the right time |
| harvest | Harvest day, work shift, weight | Raw Lot |
| Selection | Weight, size, discoloration, heat, damage | Purpose branching |
| Pre-cooling | Applicability/Conditions | Quality Control |
| save | Temperature, Period, In/Out | Shipment control |
| purifying | Process, washing water, hygiene | Preprocessing |
| Cutting and separation | Peel removal and separation of edible parts | Processing yield |
| Juicing | Input, Output, Process | Juice Lot |
| percolation | Filtration method and yield | Quality standardization |
| concentration | Process conditions · Concentration | Raw material productization |
| freezing | Raw materials, freezing, and storage | Long-term supply |
| packaging | Specifications, Packaging, and Labeling | circulation |
| shipment | Buyer · Lot · Delivery Date | Delivery |
4. Quality Specification & Lot Management
Quality items | Fresh fruit | Pre-treated products | processed goods | finished product | Public rating |
| Place of origin | essential | succession | succession | tracking | Public |
| Cultivation method | essential | succession | succession | tracking | Member |
| varieties | essential | essential | Raw material standards | tracking | Public/Verified |
| farmhouse | ID | succession | tracking | tracking | Verified |
| Lot | essential | new | new | new | Verified/NDA |
| Harvest day | essential | succession | succession | tracking | Verified |
| appearance | core | Raw material selection | The relevant city | Product specifications | Member |
| weight | Individuals/Packaging | input | yield | Display amount | Member |
| size | standard | The relevant city | The relevant city | By product | Member |
| coloring | Product specifications | Raw material standards | Color Management | Product Standards | Member |
| Heat and | core | Removal/Processing Judgment | Raw material standards | tracking | Verified |
| Damage/Deterioration | test | eliminate | management | management | Verified |
| alien substance | check | essential | essential | essential | Verified |
| Yield of edible parts | Sample inspection | core | raw material costs | Cost linkage | NDA |
| Juice extraction yield | Not applicable | Raw material testing | core | Cost linkage | NDA |
| pesticide residues | Compliant with standards | Raw material inheritance | check | Legal standards | Verified/NDA |
| microorganism | If necessary | importance | importance | Product Standards | Verified/NDA |
| purifying | The relevant city | essential | record | tracking | Verified |
| Processing history | - | essential | essential | essential | NDA |
| packaging | Mountain packaging | Hygienic packaging | Product packaging | Labeling packaging | Member |
| save | essential | By product | By product | By product | Verified |
| Expiration date | The relevant city | setting | setting | mark | Verified |
| Shipment | record | record | record | record | Verified |
| Returns | record | record | record | record | NDA |
| Claim | record | record | record | record | NDA |
| Repurchase | Buyer Connection | Buyer Connection | Buyer Connection | Buyer Connection | NDA |
Lot Master Required Field
Lot ID · Item/Product Type · Scientific Name or Variety · Cultivation Type · Origin/Cultivation Area/Place of Origin · Producer · Cultivation Method · Planting Date · Harvest Date · Quality Indicators · Weight/Specifications/Grade · Coloration/Cracking/Pests/Appearance Check · Pesticide Use Records · Pesticide Residue/Microbiological Test Report · Pre-cooling/Storage History · Raw Material Lot · Pre-treatment/Juicing/Concentration/Processing History · Packaging Date · Use-by Date · Shipper · Returns/Claims · Repurchase
5. Korea Market & Demand Structure
Customers | Purchase criteria | Cooperation opportunities |
| local producer organizations | Variety, Harvest Season, Quality, Quantity | Joint sorting and processing |
| Agricultural Cooperatives and Production Area Distribution Organizations | Specifications, Coloring, Heat Damage, Safety | Mountain Lot |
| wholesale market | Origin, Weight, Quality | Fresh fruit distribution |
| importer | Country of Origin, Standards, and Quarantine | Import RFQ |
| Large retailers and online | Appearance, Small Packaging, Brand | Local specialties · Private brand |
| Juice extraction company | Juice yield, safety, and raw material prices | Contract for processing |
| Beverage manufacturer | Specifications for undiluted and concentrated liquids | Regular raw material supply |
| Food manufacturer | Acidity, color, and processing suitability | Sauces and Desserts |
| Dining Out & Cafe | Fresh fruit, granules, juice | Regular supply |
| School and public meals | Safety and product convenience | Fresh and processed products |
| HMR · Meal Kit | Edible parts, sauces, and concentrated ingredients | Product Development |
| PB business operator | Regionality, processing standards, and stable supply | Regional PB |
| exporters | Quality, Quarantine, and Packaging | Export RFQ |
| Research and technology institutions | Variety · Cultivation · Processing · Storage | Joint demonstration |
6. Trade & Supply-chain Intelligence
step | Key variables | Operational judgment |
| domestic production | Variety, Origin, Crop Conditions | Domestic supply |
| Overseas production | Country, Variety, Crop Conditions | import risk |
| Contract farming and procurement | Purpose, Specifications, Quantity | Buyer Linkage |
| Sorting and packaging | Size, coloration, cracking | Fresh Fruit/Processed Branch |
| Storage and Shipment Control | Inventory, Quality, and Time | Supply stability |
| Import and Quarantine | Country of Origin · HS · Quarantine | Import Lot |
| Preprocessing | Washing, cutting, and separation | Processing yield |
| Juicing | Raw materials and yield | Juice RFQ |
| Concentration and processing | Specifications · Batch | Manufacturer supply |
| Distribution and supply | Delivery time, packaging, temperature | Buyer Quality |
| RFQ · Repurchase | Evaluation, Claims, Yield | Repeat trading |
Import and export management
item | Management principles |
| HS Code | Registration of the exact Customs Codes for fresh and processed pomegranates after verification based on Customs Service standards for each product type. |
| Import volume | Input after verification of raw data from the Korea Customs Service's import and export trade statistics. |
| Revenue | Input after official verification of raw data |
| Export volume | Input after official verification of raw data |
| major countries | Enter quantity and value by HS country after verifying raw data |
| Quarantine | Animal and Plant Quarantine Agency Checks Country-Specific Fresh Fruit Requirements |
| FTA | Review of Agreements and Tariff Rates by Country of Origin |
| certification | Verified by Buyer Requirements |
| Customs clearance | HS·Origin·Quarantine·Food Safety Link |
| distribution | Separation of conditions by fresh fruit, liquid extract, and concentrate |
7. Processing, By-products & PRP Intelligence
Products and processes | Key conditions | RFQ conversion |
| Raw materials from the source | Variety, Origin, Harvest Date | Raw RFQ |
| Selected fresh fruit | Size, coloration, cracking | Retail and Wholesale |
| Raw materials for processing | Safety over appearance | Processing RFQ |
| Washed items | Hygiene management | Food manufacturing |
| Separated edible parts | Separation yield · Foreign matter | Dining Out · HMR |
| Extract | Juice extraction yield and filtration | Beverage ingredients |
| juice | Ingredient content, blending, and sterilization | PB·OEM |
| concentrate | Concentration standards, solid content, etc. | Manufacturing raw materials |
| Puree | Color, acidity, and particle size | Desserts and Sauces |
| frozen ingredients | Freezing and storage | Year-round supply |
| Non-commercial products and | Heat, appearance defects, and safety | Processable Lot Selection |
| pericarp | Separation from raw food | Extraction, fermentation, and bio-utilization are subject to verification of official evidence. |
| Other by-products | Safety and legal verification | Review of legality of feed, compost, etc. |
Product Research Profile (PRP)
PRP area | Key question |
| Variety/Lineage | Are the varieties suitable for fresh fruit and processing different? |
| Heat and | What is the relationship between cultivation, weather, and harvest conditions and the fruit cracking rate? |
| Yield of edible parts | What is the actual percentage of fresh fruit that can be commercialized? |
| Juice extraction yield | What is the juicing efficiency by variety and ripeness? |
| Color and acidity | Does it match the product specifications required by the buyer? |
| save | How does fresh fruit quality and yield change after storage? |
| concentration | Are the characteristics of the raw material maintained after processing? |
| packaging | Can losses be reduced for fresh and processed products? |
| Buyer | Do raw material specifications and delivery performance lead to repurchase? |
8. AX Transformation
first of all | Execution item | Performance indicators |
| 1 | Variety, Origin, Country of Origin, Harvest Date, and Lot must be required | Required value completion rate |
| 2 | Separation of Fresh Fruit, Processing, Juicing, and Concentrate Products | Product identification rate |
| 3 | Linking weather, growth, fruit cracking, harvest, and shipment data | Production history connection rate |
| 4 | Datafication of quality, certificate, storage, and processing history | Traceability rate |
| 5 | Farm – Processor – Distribution – Buyer RFQ Connection | RFQ Match Rate |
| 6 | Video AI appearance, heat, and sorting | Automatic judgment accuracy |
| 7 | Pest and disease AI recording and diagnosis | Early detection rate |
| 8 | Production volume and harvest time forecast | Prediction error |
| 9 | Prediction of heat and product yield | Product rate prediction error |
| 10 | Prediction of Edible Portion and Juice Yield | Yield prediction error |
| 11 | Supply and Demand Analysis of Domestic and Imported Products | Supply shortage prediction rate |
| 12 | AI Buyer Match | Sample → Contract Conversion Rate |
| 13 | Lot Traceability | Raw material to finished product traceability |
9. Industry Problem Bank
Problem group | Problem Definition | Required data |
| Mixed varieties and lineages | Differences in lineages by farm are not reflected in the Product | Scientific name, variety, lineage |
| Regional cultivation differences | Climate and quality differences by production area | Weather, mountainous area, growth |
| Low temperature risk | Effect of low winter temperatures in cultivation areas | Lowest temperature and damage |
| Heat and | Fruit skin cracking that significantly reduces marketability | Rainfall, Irrigation, Ripening, Fruit Cracking Rate |
| pests | Decline in production volume and appearance quality | Occurrence and Control |
| Quality deviation | Differences in size, color, and edible portion ratio | Weight, Color, Yield |
| Fluctuation in production volume | Changes in supply volume due to production area and weather | Area, Crop Conditions, Shipment |
| Harvest concentration | Possibility of short-term shipment concentration | Harvest and inventory |
| Storage loss | Quality degradation during storage | Temperature, Period, Loss |
| Mix of domestic and imported products | Market data is not separated by country of origin | Origin · Price · Quantity |
| Yield of edible parts | Fluctuation in actual raw material yield depending on peel specific gravity, etc. | Input and Output |
| Juice extraction yield | Key to processing costs or lack of lot-based management | Amount of raw material and liquid |
| Discontinuity of raw material-processing history | Difficulty tracing origin after juicing | Lot Relationship |
| Dispersion of test reports | Safety data and raw material lot unconnected | Test Report · Lot |
| Discrepancy in processing specifications | Differences in color, acidity, and concentration specifications required by the manufacturer | Buyer Spec |
| Market price fluctuations | Changes in domestic and international supply | Price, Import, Shipment |
| Repurchase not reflected | Delivery results are not reflected in the next cultivation/procurement | Buyer Reviews · Repurchase |
10. Farmer RFQ & Collaboration Model
RFQ Type | Public Registration | Verify/NDA |
| Domestic raw material procurement from production areas | Region, Variety, Product Type | Farm, Volume, Unit Price |
| sale | Origin, Specifications, Supply Period | Lot · Price |
| purchase | Required Product/Use | MOQ · Unit Price |
| Regular supply | Cycle · Product Type | Actual volume/contract |
| contract farming | Varieties and Uses | Farms, Area, Contracts |
| imported fresh fruit | Country of origin and specifications | Importer · Price · Lot |
| Supply of processed raw materials | Fresh fruit / For processing | Yield and price |
| Edible pre-processed product | Product form | Microorganisms and expiration dates |
| Extract | Product specifications | Concentrate Specifications and Price |
| concentrate | Product form | Concentration Standards · MOQ |
| Dining Out & School Meals | Fresh and processed products | Delivery time/Unit price |
| HMR · Meal Kit | Edible parts · Sauce | Expiration Date · MOQ |
| OEM·PB | Beverages and processed products | Mixing/Contract |
| export | Fresh and processed products | Quarantine and price |
| local specialties | Regional brands such as Goheung | Producer/Manufacturer |
| Technology demonstration | Heat, storage, AI sorting, and processing | Facilities and test conditions |
| Research cooperation | Variety, Cultivation, Processing, Functionality | Dataset·IP |
11. RFQ Request First
① Need Products & Materials
Companies and institutions seeking necessary products, agricultural products, raw materials, and processed goods register purchasing demands. Registered requests are utilized to review cooperation with potential suppliers and producers based on the RFQ Intelligence Library.
Process:
RFQ Registration → Supplier/Product Review → Collaboration Connection → Future AI Matching
Register
② We are looking for production and manufacturing partners. (Need Suppliers & Manufacturers)
Register a request to find necessary production and supply partners, ranging from farms and producer organizations to processing companies, OEM, ODM, and private label manufacturers.
Process:
RFQ Registration → Review of Production & Manufacturing Capabilities → Collaboration Connection → Future AI Partner Matching
Register
③ We are looking for domestic and international buyers. (Need Buyers)
Farmers, producer organizations, and manufacturing companies are requesting cooperation with new buyers, such as domestic and international distributors, importers, brand companies, and food service and catering businesses.
Process:
RFQ Registration → Product & Supply Capability Review → Market & Buyer Connection → Future AI Buyer Matching
Register
Contact : mail@markethub.org
Version History
Version | Main contents | situation |
| v1.0 | Plant Identity · Domestic Production · Fresh Fruit · Processing · RFQ Basic Structure Registration | complete |
| v1.1 | Verification of official raw data for national and regional production statistics, markets, and imports/exports | expected |
| v2.0 | Subdivision of quality standards for varieties, cracked fruit, fresh fruit, juiced fruit, concentrated fruit, and processed fruit | expected |
| v3.0 | Combine Producer–Importer–Processor–Distributor–Buyer Verified Container | expected |
