No.089 is an Oily-Scalp Shampoo . It is a reusable cosmetic product that removes excess sebum, sweat, and styling residue from the scalp and hair roots to maintain freshness and hair volume after cleansing. While No.087 Mildly Acidic Shampoo focuses on pH and No.093 Deep Cleansing Shampoo focuses on periodic, strong cleansing, the key to No.089 is the balance between sebum cleansing power, which allows for daily or frequent use, and prevention of dry hair ends .
The target consumers are users whose hair roots become limp or matted within a day of shampooing, and who require frequent washing due to scalp odor and stickiness. The main reasons for purchase are as follows.
- A quick feeling of freshness after removing sebum and residue
- A light finish that reduces hair root clumping and sagging
- A user experience with minimal tightness or stiffness at the ends, even with frequent washing.
- Finished product evidence that cleanliness is maintained until the next wash
If only strong degreasing power is increased, scalp discomfort and hair dryness worsen, making repeat purchases difficult. Therefore, rather than a "squeaky-clean" feeling, a balance is important where the scalp feels fresh and the hair length remains soft .
Products for oily scalps are consistently sold in the European pharmacy-style sebum control, global salon-style oily roots–dry ends, and Asian daily scalp care markets. Klorane offers nettle-based sebum control, while Kérastase proposes simultaneous care for oily hair roots and dry hair ends, addressing the same consumer issues across different price points.
Key consumers are users with high sebum secretion or those living in hot and humid regions, consumers who frequently exercise, wear helmets, or use styling products, and users with fine hair that easily falls flat. On the other hand, consumers with severe dandruff, redness, pain, or oozing require a separate diagnosis or medicated product rather than a regular oily scalp shampoo.
Key performance features include the removal of sebum and odor-causing residue, hair root volume and lightness, quick rinsing, and suppression of scalp tightness after repeated use. The recommended formula combines mild anionic surfactants with cleansing power with a complex structure of amphoteric and nonionic surfactants, combined with light moisturizing and conditioning ingredients.
Formula Route | Design direction | Buyer's judgment |
|---|---|---|
| A. Daily Sebum Balance — Hero | Balanced complex surfactant, niacinamide or zinc PCA concept, light moisturizing | Best suited for global daily SKUs |
| B. Oily Roots–Dry Ends | Maintains scalp cleansing power while reinforcing panthenol and low-residue conditioning. | Potential to expand to consumers with dyed hair and long hair |
| C. Clarifying Oil Control | Enhanced cleansing of sebum and styling residue, and limited application of acid and adsorbent ingredients. | Suitable for use 1-2 times a week; caution should be exercised regarding overlap with No. 093. |
Hero Route avoids excessive menthol, strong fragrances, large amounts of clay or charcoal, and high levels of exfoliating ingredients. While these ingredients provide an immediate cooling sensation or visual distinctness, frequent use can lead to dryness, eye irritation, or issues with settling or rinsing. The results regarding the finished product's cleansing duration, tightening, and root volume must be prioritized over the literature-recorded characteristics of sebum-controlling ingredients.
Key safety variables for products for oily scalps include excessive degreasing, cumulative irritation from surfactants, fragrances and cooling ingredients, eye contact, and country-specific restrictions on exfoliating ingredients. A distinction must be made between "sebum removal" and "treatment of pathological sebum secretion," and expressions that directly alter physiological functions, such as "normalization of sebum secretion," require review on a country-by-country basis.
market | Warning of Regulations and Claims | RFQ Mandatory Validation |
|---|---|---|
| korea | General sebum cleansing and freshness fall within the scope of cosmetics. Functional claims, such as hair loss alleviation, require separate review and reporting. | Sebum control and cleansing persistence, scalp safety for repeated use, preservation power and stability |
| USA | For general cleansing, if marketed as cosmetics or dandruff treatment, review OTC drug channels. | Evidence of safety, MoCRA response data, verification of eye irritation, microorganisms, and claims |
| EU/UK | Safety assessment, product information file, responsible person, and market-specific reporting required | CPSR supporting materials, CPNP/SCPN, ingredient/fragrance allergen/label review |
The FDA classifies general cleansing shampoos as cosmetics, but describes anti-dandruff shampoos as pharmaceuticals or cosmetics with both cleansing and therapeutic purposes. Therefore, "dandruff treatment" and "seborrheic dermatitis improvement" are excluded from the basic SKU. FDA Cosmetic and Pharmaceutical Classification Criteria
To claim to alleviate hair loss symptoms in Korea, one must consider a functional cosmetic distribution channel distinct from general products for oily scalps. (Ministry of Food and Drug Safety Guidelines on Functional Cosmetic Review and Reporting)
The recommended specifications are 300–400 mL pump or flip-top containers . 300 mL or more is advantageous for daily use and family consumption, while 250 mL is also acceptable for premium salon channels. Transparent containers convey a fresh image, but light-blocking properties should be considered if photosensitive ingredients or natural color changes are anticipated.
Viscosity, pump flow rate, wet-hand usability, leakage, residual bubbles, and appearance after low- and high-temperature transport are checked. The unopened period of 30 to 36 months is not automatically set but is determined based on the results of finished product stability, preservation, and container suitability. Export labels and claims matrices are managed separately by country.
The recommended market position is Accessible Premium Scalp Balance . To justify the higher price compared to regular shampoos, it must offer not just a simple cooling sensation, but long-lasting sebum cleansing, root volume, and comfort for repeated use.
- Mass Market · Clean Premium: Approx. US$15–25 per 300–400mL
- Dermatological & Professional Scalp Care: Approx. US$20–35 per 200–300mL
- Salon Premium: Approx. US$35~50 per 250mL
The price is a reference range by market and channel, and the target retail price, distribution margin, promotion rate, and initial quantity must be specified first in the RFQ.
- Klorane Oil Control Shampoo with Organic Nettle: Positioned as a sebum-control shampoo suitable for frequent use that gently removes excess sebum from oily scalps and hair. Klorane Official Product Information
- Kérastase Divalent Special: A salon premium benchmark that purifies oily hair roots while simultaneously caring for dry or sensitive hair lengths. Kérastase Official Product Information
The competitive edge of K-Beauty lies in its ability to provide light lather, quick rinsing, scalp freshness, and hair conditioning all within a single formulation. Furthermore, by incorporating specific usage environments—such as the hot and humid Asian climate, helmet use, exercise, and exposure to fine dust—it can be differentiated from Western derma products.
RFQ stage | Manufacturing conditions | Buyer Checklist |
|---|---|---|
| Concept Sample | Route A, specifying target cleaning power, scent, viscosity, and volume | Single-use cleansing power, lightness at the roots, stiffness at the ends |
| Validation Sample | Confirmed container and claim application | Sebum control and long-lasting cleanliness, safety for repeated use, preservation and stability |
| Pilot/Production | Sales country label, golden sample, and quality standards confirmed | MOQ, Unit Price, Lead Time, Export Documents, Change Management |
The specifications for OEM/ODM priority inquiries are Route A, 300mL pump, clear or translucent gel, and a light scent or unscented option without excessive cooling . Buyers should not request only the surfactant name, but must include the target cleansing power, acceptable level of scalp tightness, hair length conditioning, and cleansing duration in the Product Brief.
OEM/ODM Inquiry — Contact to: mail@markethub.org
Buyer RFQ includes sales country, distribution channel, target retail price, volume, frequency of use, hair type, fragrance policy, sulfate-free status, sebum control claims, test scope, and initial and annual quantities.
The key to determining commercialization is as follows.
- Is immediate sebum cleansing and freshness until the next wash confirmed?
- Are scalp tightness and hair end dryness within an acceptable range even with frequent use?
- Are the claims for general oily scalp products and functional products for dandruff and hair loss clearly separated?
- No.093 Is it distinguishable from deep cleansing shampoo in terms of usage frequency, cleansing intensity, and consumer message?
Although it is a highly popular product, developing it solely based on "powerful cleaning and cooling" will lead to price competition. The "Daily Sebum Balance + Oily Roots–Dry Ends" strategy offers the highest scalability for commercialization.
- Global Core: A+
- OEM/ODM Priority: A+
- NoChemiLife Hero: Candidate — Daily Sebum Balance Route
- Recommended SKU: Lightweight Daily Oily-Scalp Shampoo, 300mL Pump
- Core Evidence: 6 items including K-Beauty RFQ 112 Official List, Klorane, Kérastase, FDA Product Classification Standards, Ministry of Food and Drug Safety Guide to Functional Cosmetics, EU CPNP, etc.
- Runtime: 2026-09-01 UTC
